Toonz Media Group, India’s leading animation studio, has launched MyToonz, a dedicated free streaming channel now available on LG Smart TVs throughout India. The FAST channel—powered by technology from streaming infrastructure provider Amagi—marks the animation company’s focused entry into the connected television market, with plans to expand globally in the coming years. The service will first focus on Southeast Asian markets such as Malaysia, Singapore and the Philippines, before entering North America, Europe and the Middle East. Built on Toonz’s comprehensive collection of more than two decades of animation production, MyToonz offers a carefully chosen range of family entertainment including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a key player in the fast-expanding FAST streaming sector.
A New Age for Free Streaming Television
The introduction of MyToonz represents a notable change in how creators of content are approaching distribution in an ever more fragmented media landscape. As conventional TV watching patterns keep declining, especially among younger audiences, ad-supported streaming platforms at no cost—known as FAST channels—have emerged as a vital alternative for connecting with families and children. Toonz’s choice to shift towards this model reflects broader industry recognition that FAST platforms provide a viable route for monetising content whilst maintaining accessibility. By partnering with LG Electronics, one of the world’s largest television manufacturers, Toonz has secured premium placement on vast numbers of devices across Indian households, eliminating barriers to viewership and ensuring its programming gets to viewers without subscription friction.
Viswanath Rao, representing Toonz Media Group, stressed that the channel serves as the company’s key initiative to evolving viewing habits and the connected television revolution. The working relationship with Amagi, a streaming technology provider preferred by broadcasters and operators in numerous markets, demonstrates Toonz’s focus on creating platforms equipped to handle major broadcasting requirements. For LG India, the addition of MyToonz reinforces its present selection of broadcast offerings, cementing the manufacturer’s standing as a supplier of quality programmes free of subscription fees. This partnership illustrates how traditional content producers and hardware manufacturers are joining forces to capture audiences in the FAST ecosystem.
- MyToonz builds on 25 years of animation production and expertise
- Service extends across internationally developed properties and India-based programming
- Toonz generates in excess of 10,000 minutes of programming each year in Thiruvananthapuram
- FAST model eliminates subscription requirements whilst enabling ad-based monetisation
Established over Three Decades of Excellence in Animation
MyToonz’s launch is underpinned by Toonz Media Group’s formidable track record in animation development, covering a quarter-century of creative development at its Thiruvananthapuram headquarters in Kerala. The studio’s prolific output—more than 10,000 minutes of bespoke programming annually—marks it as one of India’s leading animation producers. This existing framework and creative credentials provide MyToonz with a significant competitive edge, ensuring the channel launches with a carefully selected collection of material rather than settling for limited or standard content offerings.
The scope of Toonz’s programming catalogue allows MyToonz to serve varied audience preferences and age groups within the kids’ entertainment segment. Rather than launching with restricted content, the channel draws on years of accumulated intellectual property and production expertise. This base enables Toonz to stock MyToonz with quality content across multiple genres from day one, whilst simultaneously continuing to produce original programming to ensure the platform remains current and appealing for audiences. The organisation’s track record to handle extensive production activities enhances its ability to sustain the FAST channel over the long term.
A Comprehensive Content Repository
MyToonz’s content portfolio reflects Toonz’s balanced emphasis on both globally created properties and distinctly Indian storytelling heritage. The channel offers titles like “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” encompassing animated adaptations of traditional Indian narratives paired with modern children’s programming. This balanced mix appeals to families looking for culturally meaningful programming whilst maintaining exposure to globally recognised intellectual properties, presenting MyToonz as a genuinely inclusive platform.
Key Alliances Powering Worldwide Growth
Toonz Media Group’s growth approach relies heavily on targeted alliances with recognised infrastructure and distribution providers. The collaboration with Amagi, a leading infrastructure provider for FAST channels, delivers the technical backbone required for expanding MyToonz throughout various regions and platforms. Amagi’s platform is already deployed by media companies and streaming services in dozens of countries, offering proven expertise in handling complex streaming deployments. This partnership enables Toonz to focus on content creation whilst utilising proven systems designed specifically for sustainable, ad-supported streaming businesses. The arrangement demonstrates how production companies can speed up worldwide expansion by working alongside focused infrastructure specialists rather than building proprietary systems from scratch.
The partnership with LG Electronics represents another critical pillar of MyToonz’s distribution strategy. By gaining placement on LG’s smart TV platform across India, Toonz achieves straightforward access to millions of households without requiring consumers to add supplementary software or subscribe to separate services. This integrated distribution model significantly lowers barriers to discovery and adoption. LG’s current range of free channels provides an developed environment where MyToonz can thrive, whilst the company benefits from LG’s hardware reach and brand reputation. As Toonz moves into Southeast Asia, Europe, North America, and the Middle East, similar partnerships with regional hardware makers and digital distribution services will become vital to recreating this success across different territories.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Technology Powering the Platform
Amagi’s technology platform serves as the operational core infrastructure of MyToonz, overseeing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is specifically engineered to support IP-based distribution networks, which Amagi considers essential for building sustainable, ad-supported streaming businesses. By adopting Amagi’s proven platform rather than developing proprietary technology, Toonz can roll out MyToonz rapidly across new markets whilst preserving consistent quality and reliability. This approach allows the company to channel resources toward programme development and strategic partnerships rather than technical infrastructure, speeding up its global expansion timeline considerably.
Reimagining Children’s Entertainment Delivery
MyToonz constitutes a notable change in how children’s content reaches audiences across India and beyond. Rather than banking only on traditional TV schedules or subscription streaming platforms, Toonz is utilising the FAST format to democratise access to premium children’s shows. This strategy recognises the shifting consumption patterns of today’s families, where easy access, convenience, and free content have risen to prominence. By embedding MyToonz directly into LG smart TVs, the company eliminates friction points that commonly impede content discovery, letting youngsters and parents stumble upon engaging shows without struggling through multiple platforms or financial obstacles.
Viswanath Rao’s statement that “content creators must evolve alongside them” emphasises Toonz’s recognition of fundamental market evolution. The FAST channel model enables the studio to capitalise on its extensive library using advertisements whilst providing households quality programming at no cost. This two-stream revenue model stands apart from traditional paid streaming, where gaining and keeping subscribers drive profitability. For Toonz, which generates over 10,000 minutes of content per year from its Thiruvananthapuram facility, the FAST model provides an streamlined distribution channel that maximises audience reach whilst sustaining economic viability. The launch demonstrates the company’s ambition to establish itself as a dominant force in children’s entertainment distribution rather than just a content producer.
- FAST channels remove subscription barriers whilst creating revenue through targeted advertising
- Direct smart TV integration offers frictionless access without requiring additional app downloads
- Ad-supported model allows Toonz to generate income from vast content libraries efficiently
